During my recent visit to New York, I knew I should visit Birchbox’s brick and mortar store at some point. During my subscription the past couple years, Birchbox’s beauty samples have clued me into many new brands and products that I would never have known about otherwise. I would never forgive myself if I passed up the opportunity to visit their inaugural storefront! Birchbox’s first location is in the quaint neighborhood of Soho.
When you first stroll in, there is a giant wall of products to your left. Right beside the wall are some adorable displays, with mirrors and all the necessities to try out products in-store (disposable lip brushes, make-up sponges, etc.) As you absorb all the visuals, this is right about when your girlish glee tends to kick in.
The wall of products is illuminated by a giant lit-up sign above it that reads “Go on girl, give it a whirl.” I LOVE this touch! The phrase completely embraces the spirit of the Birchbox subscription, which is all about experimenting and giving new products a go.
My favorite part, though? BYOB. No, no, that doesn’t stand for Bring Your Own Booze… it stands for “Build Your Own Birchbox!” *Explosion of confetti!*
The sales associate promptly greeted me with a smile and a compliment on my outfit (oh, you charmer, you!) and explained the process of building your own box. Basically, there are 5 displays, each with its own category and 3-5 sample options within that category; you’re allowed to select one sample from each display. In other words, you choose one Make-Up sample, one Fragrance sample, one Skincare sample, etc. Their options change with each month that passes, as an incentive to get you in there each month! You can also specify which color box you want: pink, white or beige. But is it really a contest? You should always pick pink, people. Always.
Each BYOB costs $15, which is costlier than the monthly subscription price of $10. I guess that’s the price you must pay for customization! At least everything you purchase in the store earns you Birchbox points, which you can redeem later for discounts on both in-store and online purchases.
My only suggestion for the Build Your Own option – especially since there is a price hike – is being able to either select from a bigger variety of samples, or being able to choose more than one sample per category. I’m not much of a fan for fragrance, so I would’ve loved to swap out my fragrance choice for an additional make-up sample! Otherwise, this is a subscription box lover’s dream come true. I had tons of fun customizing my own Birchbox, and look forward to reviewing the products soon.
Thanks, Birchbox, for a great in-store experience! I’d be visiting every month if only you’d open a storefront on the West Coast, specifically Los Angeles… wink, wink